Monday, October 24, 2011
New Ideas coming to life
With Halloween just next week,we can hear the click of the hammer on the starting gun for Oaktopia Design to kick it into high gear. It means that there will be Christmas and New Year's Eve. right around the corner. That also means stiff competition in the real world. Even though many of our customers are linked into the Black Rock Community, we also have to remember that every customer in that category is being courted by easily a hundred other sites. Not to mention we also serve a larger base of customers who are not part of that community. What that means for us is creative thinking and crafting.
The makeup bag above is a new item that I am working on. It is smart as well as functional. People want unique one of a kind (OOOK) creations that are priced within their budget. That's where we are headed. What feedback I have gotten from customers is that they like being the owner of something that no one else in the world has, that is why so many of our new items will be just that. So when you see OOOK in the title or description of an item, you know that there will never be another of the same.
Also, thanks to the Oaktopia community, we now have a vintage area of the shop. It's mostly evening bags right now, but there will be vintage jewelry and other items. Right now evening bags are in high demand because of the holiday season. Vintage bags not only have character, they make us feel like Hollywood movie stars. They are not cheaply thrown together like evening bags of today, but they were crafted at a time when America took pride in the goods it produced, and somehow holding that in our hands transfers that pride to us. Most of these will be OOOK simply because of the passage of time. We have strict requirements for our vintage products, they must be in good shape, clean, free from external blemishes, and basically well loved.
On a different note, this is a hat that I created for a special event. I got so many compliments that I am considering doing a line of high end top hats for the Holidays. Many people love top hats, and well designed hats are sure to be a hit. It's a thought I am playing with so give me some feedback here.
Corney as it sounds, hats off to my readers, and I hope your week is great. Remember to come by the shop and see what we have added. www.etsy.com/shop/OaktopiaDesign
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